R i g o L e o n H e r r e r a
Born in Havana and raised in Miami, Rigo is one of the most recognized and respected artists in South Florida. Known for his trademark versatility and bold murals, as well as his commitment to creating art in public places around the world.
A self-taught artist, who as a child traded his toys for paintbrushes, Leon uses a wide range of media and forms to express his vision. From videography in music videos to graphic design, drawing and spray painting, to wood and metal.
Over the years, he has spearheaded gallery exhibitions from Havana to Rome and created interior artwork for luxury residences, restaurants, and public venues throughout the Americas. His "Helping Hand Series" can be found in Mexico and at various locations in Miami, including St. Brendan Catholic Church and on columns in downtown Miami as part of the city's "Art in Public Places Program."
In 2019, Rigo was selected to create the Miami Marathon Ribbon. The meaning and inspiration of the neck ribbon was based on the vibrant colors of Miami, its culture, the folklore of its people, and the music that flows around those who visit this beautiful Caribbean-influenced city. A home to many dreamers who envision building a better future.
In 2020 Leon exhibited " Havana Dreams", a new collection depicting the journey that we all undertake in search of love, happiness, and success. In addition, he launched a custom line of art-inspired hand sanitizers and custom face masks, which were featured on Forbes.com and made available throughout The Confidante Hotel during the COVID 19 pandemic.
In 2021 Rigo returned to his roots with a collaboration with La Tropical Beer, located in Wynwood after the company left Cuba in the 1960's. Leon's mother, Graciela Herrera, was one of the models for the brand in Cuba. The fassade of los jardines of La Tropical are painted with paper boats, "La Caridad del Cobre", and a mural of his mother from one of the original commercials. As part of this partnership, Leon designed a signature beer can that was released during the 2021 Miami Art Week.
2021 also brought a collaboration with McDonald's and Manuel Turizo to redesign the iconic McDonald's on Calle Ocho. As
part of the Ritmo y Color McD program, the two artist created a visual and musical experience honoring and elevating local Hispanic culture. Later that year, Leon's artwork was featured as an art installation at the Latin Grammys as part of the Ritmo y Color experience.
2022 brings with it a new chapter in Leon's professional growth as the new Art Director for The Confidante hotel. The Hyatt family welcomes Rigo and his latest exhibit "Mon-o-chrome". I would like to take you on a journey and show you what happens when you take a moment to step back. You will be able to see things that you miss when you get caught up in the day to day, says Leon.