SELECTED CAREER HIGHLIGHTS · 1982–2026
2026
Sal y Fuego / Sundowners — Key Largo, Florida
Lead Artist & Creative Director for a large-scale waterfront hospitality transformation combining monumental exterior murals, immersive interiors, original paintings, environmental graphics, spatial concepts, custom artistic elements and overall creative direction.
The Guardians of the Garden — Stratford Garden, Falls Church, Virginia
Created a permanent large-scale mural combining organic, tribal and figurative imagery as part of the artistic transformation of Stratford Garden.
Stratford Garden × Coca-Cola — The Cuba Libre Room — Falls Church, Virginia
Developed artistic direction and visual concepts for a Coca-Cola / Cuba Libre–inspired hospitality environment connecting Cuban history, art, culture and branded storytelling.
Lucky Strike — Falls Church, Virginia
Completed a monumental exterior mural spanning the building façade, featuring a large-scale female portrait surrounded by colorful Washington, D.C.–inspired imagery.
Lucky Strike — Chelsea Piers, New York City
Created a large-scale mural for Lucky Strike at Chelsea Piers, expanding León’s ongoing relationship with the brand into New York City.
Tokyo, Japan — Building Mural Project
Created a large-scale mural directly on a building in Tokyo, expanding León’s international public-art practice into Japan.
Tokyo, Japan — Second Creative Trip
Returned to Tokyo for a second creative journey, continuing his exploration of Japanese architecture, street culture, contemporary design and automotive aesthetics.
Akumal, Mexico — International Mural Project
Returned to Akumal for a new mural project, continuing a creative relationship with the community first established through earlier Akumal mural work.
DLAB-X × Ilia Topuria × Rigo León — Wynwood, Miami
Created El Matador, an original mural honoring UFC lightweight champion Ilia Topuria ahead of UFC Freedom 250, held on the South Lawn of the White House in Washington, D.C. on June 14, 2026 as part of the United States’ 250th-anniversary celebrations.
PassQual Health — Miami Gardens, Florida
Created the mural program and contemporary visual identity system for PassQual Health, including León’s anatomical heart-and-eye emblem and site-specific artwork throughout the healthcare environment.
HEISU Research Center — Florida
Developed original artwork and mural concepts for conference and research environments.
2025
Coca-Cola × Calle Ocho / Little Havana — Miami, Florida
Developed a multi-location mural collaboration with Coca-Cola celebrating Cuban, Puerto Rican and broader Latin culture along Calle Ocho and Little Havana, including artistic interventions associated with Mofongo Restaurant, the Little Havana Visitor Center and El Cuban Diner.
Rigo Leon Herrera Day — Official Civic Proclamation
Miami-Dade County officially proclaimed November 15, 2025 as Rigo Leon Herrera Day, recognizing León’s artistic achievements, community impact and international body of work.
La Tropical × Rigo León — Miami Art Week / Miami Beach Botanical Garden
Continued the long-running collaboration with Cervecería La Tropical through an art installation exploring transparency, color and light during Miami Art Week.
Christmas Wonderland — Tropical Park, Miami
Created artwork for the Wynwood-inspired environment at Christmas Wonderland, extending León’s visual language into a large-scale seasonal entertainment experience.
SOBE World Co. × Rigo León — World Candles / Navarro Pharmacy — Miami, Florida
Created a collectible candle and fragrance-oil collection with SOBE World Co., transforming León’s artwork into a global scent-and-art series inspired by cities including Havana, Miami, Tokyo, Paris, Madrid, London, Dubai and others.
The collaboration extended León’s visual language into retail product design, with the collection distributed through South Florida retail channels including Navarro Pharmacy.
2024
E11EVEN Vodka — Limited Edition Miami-Inspired Bottle
Selected as the winning artist for E11EVEN Vodka’s inaugural Miami-Inspired Bottle Design Competition. A limited run of 1,100 hand-signed and numbered bottles was produced.
Olio Desideri × Rigo León — Rome & Capodimonte, Italy
Created the original artwork and artist-label identity for the extra-virgin olive oil produced by Azienda Agricola Desirée Nieves in Capodimonte, Italy, merging contemporary international street art with Italian agricultural tradition.
The collaboration was officially presented at the Press Room of the Italian Chamber of Deputies in Rome, bringing León’s work into a cultural dialogue between art, family heritage, territory and Italian olive-oil tradition.
E11EVEN Vodka × Hard Rock
Presented live art, mural work and artist bottle-signing experiences surrounding the limited-edition E11EVEN collaboration at Hard Rock properties in Florida.
Miami Grand Prix / Formula 1 — Miami
Continued León’s relationship with motorsports, automotive culture and Formula 1 through artwork surrounding the Miami Grand Prix.
Miami Grand Prix × Cervecería La Tropical — Hard Rock Stadium
Created Nostalgia, an original Formula 1–inspired artwork presented with La Tropical during the 2024 Miami Grand Prix.
El Taiger Memorial Mural — Calle Ocho, Miami
Co-designed a large-scale memorial dedicated to Cuban musician José Manuel Carbajal Zaldívar, known as El Taiger. The project was conceived as a tribute to love, peace, family, mental health and community.
No Me Olvides — Elevate Arts Foundation / Palmetto Middle School
Created a mural exploring childhood, memory and the importance of preserving the innocence and wonder of the inner child.
DREAMS — Palmetto Middle School
Donated a paper-boat sculpture to Palmetto Middle School as a symbol encouraging students to pursue their dreams.
2023
adidas × Lionel Messi — Lincoln Road, Miami Beach
Commissioned to create a custom mural honoring Lionel Messi as part of adidas’ Miami activation celebrating Messi’s arrival at Inter Miami CF.
World Baseball Classic × Miami Marlins
Selected as one of the South Florida artists commissioned to create monumental baseball installations for the 2023 World Baseball Classic. The giant sculptures were installed at loanDepot park, Domino Park in Little Havana, Coconut Grove and Dolphin Mall.
Fender × Juanes — Signature Stratocaster Project
Created mural artwork with Muta Vision for Fender’s project celebrating Juanes and his Signature Stratocaster.
2022
Heart of the Bay — North Bay Village, Florida
Selected through North Bay Village’s public-art program to create the monumental Heart of the Bay entry mural along Kennedy Causeway. The municipal selection received 43 submissions.
Art Director / Curator — The Confidante Miami Beach / Hyatt
Named Art Director for The Confidante Miami Beach, leading a rotating art program and expanding León’s work into hospitality, curation and immersive artistic environments.
Mon-o-chrome — The Confidante Miami Beach
Presented Mon-o-chrome, a body of work exploring perception, abstraction, distance and the details revealed when the viewer steps back.
Inter Miami CF × Heineken — Battle of the Artists
Selected as one of six local artists for Inter Miami CF’s second annual Battle of the Artists presented by Heineken, held on December 4, 2022 at Cervecería La Tropical.
Sunnyside / Cresco Labs — North Miami
Created a major site-specific mural for Sunnyside’s first Miami-Dade dispensary, combining the Helping Hand, paper boats, navigation imagery and themes of positivity and wellness.
2021
McDonald’s × Manuel Turizo — Ritmo y Color, Calle Ocho
Collaborated with McDonald’s and Colombian artist Manuel Turizo to transform the iconic Calle Ocho restaurant through the Ritmo y Color initiative celebrating Hispanic culture through visual art and music.
Latin Grammy Awards — Ritmo y Color
Artwork from the McDonald’s collaboration was later incorporated into the Ritmo y Color experience surrounding the Latin Grammy Awards.
Cervecería La Tropical — Wynwood, Miami
Created an extensive mural program for the rebirth of the historic Cuban brewery in Miami, incorporating paper boats, Cuban symbolism, La Virgen de la Caridad del Cobre and imagery tied to León’s own family history.
La Tropical — Limited Edition Beer Can
Designed a special-edition La Original Amber Lager can released during Miami Art Week.
#SOSCuba — Cervecería La Tropical
Led the creation of a large-scale collaborative mural addressing freedom, human rights and the historic July 11 demonstrations in Cuba.
2020
Havana Dreams — Solo Exhibition, The Confidante Miami Beach
Presented Havana Dreams, a collection exploring migration, identity, love, ambition and the universal search for a better future.
Art During the COVID-19 Pandemic
Created limited-edition artist-designed face masks and hand sanitizers for The Confidante Miami Beach, receiving national media attention during the pandemic.
2019
Miami Marathon — Official Artist / Medal Ribbon Design
Selected to create the official artistic neck ribbon for the Miami Marathon medal, inspired by Miami’s vibrant Caribbean identity, culture, music and immigrant experience.
Bad Bunny — Custom Art / Fashion Project
Created a custom coat connected to Bad Bunny’s Miami arena-opening performance.
Rigo Leon Art LLC
Formally established Rigo Leon Art LLC in Florida on April 10, 2019, consolidating León’s fine art, murals, public art, design and creative-direction practice.
2018
The Helping Hand — Art in Public Places, Downtown Miami
Created the monumental Helping Hand column installation within Miami’s public-art landscape.
Helping Hand Series — San Isidro Mural Festival, Havana, Cuba
Returned to Havana with the internationally recognized Helping Hand series.
Helping Hand Series — Akumal Mural Festival, Mexico
Expanded the series internationally through the Akumal mural community.
TOMS × Rigo León — Miami Art Week
Created a mural collaboration with TOMS.
I Love 305 × Pitbull — Miami
Developed interior design and artistic concepts for Pitbull’s restaurant and nightlife destination.
2500 Biscayne Boulevard — Miami
Created a major building-wide body of artwork including Goddess Garden, the Helping Hand Series, lobby artwork and interior murals.
B-Line — Chicago
Created Tribal Prince / The Architect as part of Chicago’s mural landscape.
Hyatt Centric Miami Beach
Created a large-scale Helping Hand mural featuring León’s recurring paper-boat symbolism.
Nordstrom — Miami
Created Vice, an interior artwork installation.
Florida Keys Cable Adventure Park — Florida Keys
Created large-scale exterior mural work.
Calle 8 Dreams — Old Station Café, Little Havana
Created exterior artwork in the heart of Miami’s Cuban cultural district.
Dreams — 16+ Vote, Liberty City
Created community-facing mural work centered on dreams and civic participation.
Basico Wynwood Façade — Wynwood
Meeting of Styles — Collaboration with Hilton Alves
Collaboration with POORRUPERT — Miami Art Week
Helping Burger — Dom Black, Wynwood
Gallo de Madrugada — Dom Black, Wynwood
Lady Mug — Press & Grind Café, Fort Lauderdale
The Storm — EcoTech Visions, Miami
Evo — Heavy Metal, Wynwood
Music / Art Direction
Creative and art-direction work associated with Farruko, Arcángel, Lary Over, Shenseea, Konshens and Rvssian/Russian.
VoyageMIA — Artist Interview
Featured in a long-form interview discussing León’s childhood in Cuba, arrival in Miami, paper-boat symbolism and Helping Hand philosophy.
2017
The Inner Light — Wynwood, Miami
Curated and participated in The Inner Light with photographer Noelia Madiedo.
World Wide World — Street Art Exhibition, Rome, Italy
Participated in an international street-art exhibition in Rome.
Tree Eyes — The Westin, Aspen, Colorado
Created a large-scale exterior mural featured in Aspen media.
Build Your Dreams — Wynwood
Created artwork centered on the philosophy that would become a defining phrase throughout León’s career: BUILD YOUR OWN DREAMS.
Diamond Life — Wynwood
Americana — American Icon Brewery, Fort Lauderdale
The Taco Stand — Wynwood
Commissioned to create a large custom interior mural for the restaurant’s Miami location.
Dualities — Marconi International University, Miami
Riviera Live Cabaret — Coral Gables
Created a series of interior murals including La Famiglia, Flying Eyes, Chicago, Lips, Cara Corta and The Accountant.
Better on Me — Pitbull × Ty Dolla $ign
Participated artistically in the music-video production.
Prepago — Lary Over
Art direction.
Album Cover — Lou — Alen Sarell
Album Cover — Culpables — Chacal
Vandal — Film
Art placement and acting appearance.
The Care Package — Wynwood
Participated in an art-charity initiative.
2016
En La Búsqueda — Coral Gables
Curated and presented work examining identity, humanity and the search for meaning.
Hecho a Mano — Wynwood
Curated and participated in the group exhibition.
Art & Education — Marconi International University
Mira Art Show — Coral Gables
Miami Supercar Rooms VIP Art Show — Wynwood
De Gallery — Wynwood
Blue Whale — Wynwood
Created a major exterior mural.
Underwater Love — 1 Hotel Miami Beach
Created large-scale site-specific exterior artwork.
Basico — Wynwood
Invasion — The Taco Stand / Wynwood
Heroes — Coral Gables
My Dream — Alen Sarell
Album-cover design, art direction and production.
Art at Loui — Coral Gables
Live-painting event.
HSH Foundation — Miami
Charity art participation.
2015
EL PAÍS — “El arte callejero transforma a Miami”
Featured in the Spanish newspaper EL PAÍS on November 18, 2015, discussing Wynwood’s transformation through street art.
Ultra Music Festival — Miami
Participated in live painting during the internationally recognized music festival.
Art at the Park — Artrageous Art Gallery, Coral Gables
Viva La Lucid — Lucid Gallery, Miami
Lucid Gallery — Miami
Amigo Skate Cuba — Miami
Participated in a fundraising art show supporting Cuba’s skate community.
HSH Foundation — Charity Event
2014
Freedom — Wynwood, Miami
Curated and participated in the large-scale group exhibition Freedom.
Psychedelic Faces — Lucid Gallery
Artrageous Gallery — Coral Gables
Liberty — Wynwood Diner
Created the mural Liberty / Freedom.
Ronald McDonald House / The Annex — Wynwood
Participated in a charity art project.
Rekindle Benefit Art Show — Mana Wynwood
J&J Art Charity — Doris Building
Lost in Miami — Live Art
Album Cover — Powder Pleasure Power — El Chino Dreadlion
Album Cover — La Duchi Workout — El Chino Dreadlion
Album Cover — Dancing — El Chino Dreadlion
2013
Free Your Mind — Wynwood
Curated and participated in the exhibition.
Shadows of Dead Heroes — Society Ink, Miami
L’invasion — Secret Garden TSL Lounge, Wynwood
You and I Are Love — PAX, Miami
Viophilia — Wynwood
La Puerta #7 — Santiesteban Print Smith Gallery, Hialeah
La Mano Hispana — Milander Center for Arts and Entertainment, Hialeah
Doral Art Festival — Carlos Albizu University
Life Is Art — Miami
Live-art participation.
2012
Hyatt Miami River Art Festival — Miami
Participated in the festival and exhibition.
Elemental Art Store — Wynwood
Participated in an early Wynwood exhibition.
Doral Art Festival — Carlos Albizu University
2006
Brendan’s Sea — St. Brendan Catholic Church, Miami
Created one of León’s earliest major permanent murals.
Mercy Hospital Gala — InterContinental Miami
Participated in a major gala exhibition, with León’s work also appearing in Mercy Hospital media.
1999
Havana → Miami
Arrived in Miami from Havana, Cuba, beginning the personal and creative journey that would later shape recurring imagery of migration, paper boats, identity, freedom, memory and possibility.
1982
Havana, Cuba
Rigo León Herrera is born in Havana.
A self-taught artist from childhood, León recalls trading toys for paintbrushes. His practice would eventually expand from painting and drawing into monumental public art, sculpture, graphic production, fabrication, fashion, music, hospitality, interiors and multidisciplinary creative direction.
SELECTED BRAND + CULTURAL COLLABORATIONS
Throughout his career, Rigo León has created artwork, activations, designs or collaborative projects connected with:
Formula 1 · Mercedes-AMG Petronas · Tesla · Topo Chico · Coca-Cola · adidas · McDonald’s · Fender · Juanes · Inter Miami CF · Heineken · E11EVEN Vodka · Hard Rock · Cervecería La Tropical · TOMS · Hyatt · The Confidante · Nordstrom · MLB · World Baseball Classic · Miami Marlins · Miami Marathon · Pitbull / I Love 305 · Bad Bunny
BUILD YOUR OWN DREAMS.
BUILD YOUR OWN DREAMS.
